Oroton, Australia’s leading designer of luxury, debuted its first apparel collection at Mercedes-Benz Fashion Week Australia.
The fashion brand has been an Australian icon since its founding in 1938 and rose to fame with its high-class handbags, accessories and leather goods.
Classified as “cute as cute can be” by Marie Claire magazine, the collection featured geometric and Aztec prints with sparkly collars, sequin dresses and swimwear that paralleled South American fashion.
Vogue Australia’s Editor-in-Chief Kirstie Clements expressed her pleasure with Oroton’s debut, tweeting “Well done Oroton. Clean, concise, very appealing. Sandals were gorgeous, the whole show was a great entre into rtw [ready to wear].”
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Social media will preserve the memory of Oroton’s show long after MBFWA concludes: sharing apps including Instagram and Pinterest have captured every moment of the show this week. And it’s not just fashion admirers snapping images: designer Aurelio Costarella told the Canberra Times that he’s chronicled his show’s entire process via Instagram and shared it with his 1100 followers.
"I recall a time when I would do 'mail-outs' to customers to announce a new season or sale," Costarella told the newspaper. "It took a good week to facilitate this. Now we just hit a button. We love technology."