Marketing 2.0 - Allie Schratz  

Tips and tricks from seasoned networkers on how to make this holiday season work for you

A three-year agreement between Tourism Australia and Wine Australia will see an increase in the international marketing of wine-driven tourism in key markets from 1 January 2013

Senior executives from the social media site flew to Oz to meet with major sporting bodies, publishers and government representatives last week and launched an official Australia Twitter account, starting a frenzy of rumours that Twitter may take up residence Down Under

Australia's national airline has suspended its 40-year partnership with the Federal Government's tourism organisation, freezing a $50 million marketing deal and redirecting its marketing efforts to state-based tourism institutions

Former Miss Universe is the face of Myer. David Jones is represented by Victoria's Secret supermodel Miranda Kerr, and Mercedes-Benz picked professional golfer Adam Scott to promote their brand in Australia. Have you thought about employing a brand ambassador for your business?

Cyber Tuesday has come and flopped, but there's still time for retailers to align their marketing schemes for the holidays

While there's a lot of attention focused around the rise of online retailing, we are unlikely to find ourselves in a world without bricks and mortar shops any time soon. And as showrooming continues to shake out in 2012, smart retailers are using this trend to redefine go-to-market strategies both online and offline

How companies worldwide are looking beyond traditional methods of business promotion to reach the masses more effectively -- and for less money

Provided by Yammer Inc, the leaders in Enterprise Social Networking

Australians glimpse Google's vision of digital analytics and online marketing at first Google Analytics User Conference in Oz