Marketing 2.0 - Raya Greenbaum  

Follow the bus on Tim Tam's Facebook page

Arnott's Spreads Tim Tam Love Across Australia

A Tim Tam tour bus hit the road to deliver treat packs in regional Australia for a share-the-love advertising campaign
Furry faces for the SPCA adoption advertising campaign

New Zealand Dogs Take the Wheel for Adoption Drive

Three adoptable mixed breeds buckled in modified MINIs for an SPCA promotion for shelter dogs in Auckland
Advertisers can target users that aren't followers yet

Targeted Tweets are Landing on Mobile Timelines

Twitter is expanding its Promoted Tweets application to mobile devices that allows advertisers to more personally target users
58 per cent of Australian brands are on Facebook

Measure Marketing Success with 6 billion Facebook Users

Brands may have the tool to measure the success rate of social media marketing opportunities and build trusting relationships
Kondoot offers global broadcasting to users

Australian created social media site is going public

Kondoot is a single platform offering the Facebook social element, YouTube global broadcast and Skype one-to-one contact features
The country of origin was hidden below wrapper flap

Deceitful label leads to biscuit banning

The importing of Super Sandwich Cream Cookies is banned due to label misleadingly featuring Australian logos on an Indian product
Filming of From Sydney...With Love

Bollywood special: Australia hits the big screen

Bollywood is starring Australia on the silver screen in the upcoming film "From Sydney...With Love," increasing tourism from India
Businesses are unsure if social media is worth the cost

Is social media all it's tweeted up to be?

Australia's privately held businesses are debating whether to click thumbs-up to social media because of costs to incorporate it
Global CMO survey shows ways to help improve business.

CMOs, please take note

Survey shows CMOs in Australia and New Zealand need improvement in technology, finance, and viewing consumers as individuals
Bing is ready for the Australian search market.

Bing it, Australia! The Beta mode is gone.

After more than two years, Microsoft's Bing has removed the Beta tag; full range of features available in 2012
Prev1 | 2 |


Featured Articles + MORE Featured Articles >>