Facebook, Twitter, Google+ and LinkedIn – among countless other outlets – have the ability to give a voice to every type of business, from the well-known corporations to the start-ups just beginning to gain consumer attention. In an age where online presence is crucial and brand management is a top priority, it’s important to understand how to best utilise digital marketing to not only attract, but retain loyal customers. From the best in the industry, we present to you eight digital marketing conferences you must pencil into next year’s diary.
Click Asia Summit: 15th - 17th January - Mumbai, India
The largest digital, social and mobile marketing event in Asia, this conference attracts more than 300 experts, from mobile and online marketers and brand owners to content developers, SEO architects and digital media leaders. Past guest speakers have included Gillian Muessig (SEOmoz, US), Ramon Vullings (co-founder of new shoes today, The Netherlands) and Dr. Shashi Tharoor (Member of Parliament and India’s “Digital Person of the Year” in 2010). The conference will take place at the Taj Lands End between 15-17 January in Mumbai, India.
iStrategy Global Digital Media Conference: 21-22 February 2012 - Sydney, Australia
Developed in 2009 by a group of online media gurus in Bristol, UK and emceed by Adam Burns of “Meet the Boss” acclaim, iStrategy brings together like-minded people to talk digital, swapping knowledge and experience while building up their own industry networks. Past discussion topics have included SEO/SEM, social media, mobile marketing, lead generation, digital customer service, and online publishing. Attendees are encouraged to engage in online media throughout the conference, with “iScar” awards given out to those with the most Foursquare check-ins, best photo uploaded with an iPhone, etc. Now a bi-annual event held on four continents, the Australian conference is scheduled for 21-22 February in Sydney.
ad:tech: 22-24 February (New Delhi, India); 14-15 March (Sydney, Australia); 28-29 March (Melbourne, Australia) & 13-14 June (Singapore)
Partnered with Google and sponsored by LinkedIn, the ad:tech conference features the largest gathering of online marketers. Mingle with start-up and seasoned companies on the exhibition floor at India’s summit. Join more than 2,400 marketers, agency executives and brand representatives in Sydney – and be sure to stay for the after party. Melbourne’s second annual conference will host an exclusive panel of international keynote speakers. Now in its fifth year, Singapore’s event will include at least 32 sessions covering all aspects of online, digital and interactive media. Join the free ad:tech Club for access to restricted keynote video content and podcasts, member competitions, and a digest of the latest industry news. The conferences will be held on 22-24 February at the Leela Kempinski, Ambiance Island, Gurgaon, Delhi NCR India; 14-15 March at the Sydney Convention and Exhibition Centre at Darling Harbour; 28-29 March at Hilton on the Park in Melbourne; and 13-14 June at the Suntec Singapore International Convention and Exhibition Centre in Singapore.
IQPC’s Online Marketing Summit 2012: 13-15 February - Sydney, Australia
Learn how to better engage with your customers across multiple channels and optimise your ROI from multiple industry leaders such as Robyn Nixon (GM, Global Marketing, Intrepid Travel – winner of Facebook Page of the Year 2011) and Vincent Barr (Marketing Coordinator, Triumvirate Environmental – the company attributes US$1.2 million of their revenue to SEO and social media efforts). Find out which companies have successfully implemented digital strategies to their marketing campaigns and how you can kick off 2012 in a similar fashion. The conference is scheduled for 13-15 February in WatersEdge, Sydney.
6th Annual Mobile VAS 2012: 12-15 March - Kuala Lumpur, Malaysia
Find out how to maximise your mobile presence and “value-added service” through apps, social media, mCommerce and cloud-based applications at Asia’s longest running mobile VAS summit. Leverage the growing popularity of smartphone and tablets by strengthening your mobile business model and watch your consumer base grow with the industry’s big players. Past conference attendants include Google, Telkom, Vodafone, Smart Communications and DiGi. The conference will take place from 12-15 March at the Prince Hotel and Residence in KL, Malaysia.
Digital Advertising World Asia: 25 April - Singapore
Discover the future of digital advertising in the Asia/Pacific region and find out if your marketing strategies align with your findings. This year’s conference will focus on digital advertising trends and paradigms, customer behaviour patterns and how they apply to online advertising, and attaining mobile customers. Held in Singapore, the one-day conference will take place on 25 April at the Suntec Singapore International Convention and Exhibition Centre.
CloudAsia 2012: 14-17 May - Singapore
KPMG’s global cloud study has it nailed:“Cloud adoption is quickly shifting from a competitive advantage to an operational necessity.” Eighty-one percent of businesses are either planning, experimenting with, or have implemented cloud computing strategies – is your business one of them? The 2012 conference will host six workshops focused on enterprise and telecom cloud business opportunities and strategies specifically for the Asia Pacific region. This year’s conference will take place from 14-17 May at the Grand Hyatt Hotel in Singapore.
WebForward @ CeBIT Australia 2012: 22-24 May - Sydney, Australia
Australasia’s largest ICT business event, the three-day conference hosts more than 100 global thought leaders, 600 exhibitors and 30,000 business visitors. The 2011 summit featured case study explorations with some of the industry’s biggest success stories: Paul Borrud, Head of Facebook for Australia and New Zealand; Andy Ridley, Co-Founder and Executive Director of Earth Hour; and Jordan Kerr, SEO Executive for Virgin Mobile. The networking opportunities are unbeatable. The 2012 conference is scheduled for 22-24 May at Darling Harbour, Sydney, Australia.
